By 1977, McDonald's had added a full breakfast line to its menu, and some ten years after that, one-fourth of all breakfasts eaten out in the US came from McDonald's restaurants. The company actually pioneered breakfast fast food when it introduced the Egg McMuffin in 1972 - a radical idea at the time. Taco Bell launched a breakfast menu last year, and Starbucks, Dunkin' Donuts, and Subway have also taken large wedges of market share from the fast food breakfast pie, which McDonald's has long dominated. ![]() So why is it taking a risk and testing out the concept?įor starters, McDonald's is facing a lot of new competition on the breakfast front.
0 Comments
Leave a Reply. |